Tuesday, August 25, 2020

Skin Cancer Essays (1144 words) - RTT, Dermatologic Surgery

Skin Cancer Consistently one American is killed by skin malignant growth and like clockwork one American gets skin malignant growth. Malignant growth is a dangerous infection that adjusts the DNA of a skin cell and makes it duplicate at a quick pace. This overproduction of cells can be hurtful and much of the time lethal. Out of these malignant growths the most normal is Basal cell carcinoma. Numerous means have been made in the treatment of Basal Cell Carcinoma, some have been exceptionally effective and some not. The cells that have the modified DNA are called dangerous or malignant cells. These cells are found in the external layers of the skin. The skin's principle work is to ensure the body from diseases and to protect the body to keep it at the best possible temperature. The principal layer of skin is known as the epidermis. This is the layer that is nearest to the outside of the skin. There are three kinds of cells in this layer. The first is the squamace. The squamace cells are level and flaky and are found nearest to the outside of the skin. Second are the basal cells and at last are the melanocytes, which give the skin its shading. The second layer of skin is the dermis, which is a lot thicker than the epidermis. This layer contains sweat organs, nerves and veins. The dermis likewise contains follicles, which are minuscule pockets from which the hair develops. The most widely recognized threatening cells are the basal cells. Disease in the basal cell is called nonmelanoma malignant growth. This implies the disease didn't begin in the melanocytes situated in the epidermis. Basal Cell Carcinoma is brought about by overexposure to the sun. The sun radiates bright beams, which are unsafe to the human body. Basal cell carcinoma will influence body parts, for example, the eyes, ears and nose. In the event that it is distinguished before it gets profound into the skin there will in all likelihood be no issue rewarding the disease. A difficult will happen on the off chance that it isn't identified rapidly enough and it has advanced into the profound parts of the tissue. On the off chance that Basal cell carcinoma is left untreated it tends to be difficult to treat and may even reason passing. The basic techniques for treatment include the utilization of Mohs micrographic medical procedure, radiation treatment, electrodesiccation and curettage, and basic extraction. Every one of these techniques is valuable in explicit clinical circumstances. Contingent upon the case, these techniques have fix rates running from 85% to 95%. Mohs micrographic medical procedure, a more up to date careful strategy, has the most noteworthy fix rate for careful treatment of both essential and intermittent tumors. This technique employments minuscule control to decide the degree of tumor attack. In spite of the fact that Mohs micrographic medical procedure strategy is confused and requires unique preparing, it has the most elevated fix pace of every single careful treatment on the grounds that the tumor is infinitesimally plot until it is totally evacuated. While other treatment strategies for intermittent basal cell carcinoma have disappointment paces of about half, fix rates have been accounted for at 96% when rewarded by Mohs micrographic medical procedure. Mohs micrographic medical procedure is additionally shown for tumors with ineffectively characterized clinical outskirts, tumors with breadths bigger than two cm, tumors with histopathologic highlights indicating morpheaform or sclerotic examples, and tumors emerging in locales where most extreme conservation of uninvolved tissue is attractive, for example, eyelid, nose and finger. Next there is a treatment including basic extraction with solidified or perpetual separating for edge assessment. This customary careful treatment for the most part depends on careful edges extending from three to ten millimeters, contingent upon the breadth of the tumor. Tumor repeat isn't unprecedented in light of the fact that lone a little division of the all out tumor edge is inspected pathologically. Repeat rate for essential tumors more noteworthy than 1.5 cm in distance across is at any rate twelve percent inside five years. In the event that the essential tumor estimates bigger than three cm, the multi year repeat rate is 23.1%. Essential tumors of the ears, eyes, scalp, and nose have repeat rates extending from 12.9% to 25%. Third there is electrodesiccation and curettage. This technique is the most broadly utilized strategy for evacuating essential basal cell carcinomas. Despite the fact that it is a fast strategy for devastating tumor, sufficiency of treatment can't be evaluated promptly since the specialist can't outwardly identify the profundity of minuscule tumor attack. Tumors with widths running from two to five mm have a fifteen percent repeat rate after treatment with electrodesiccation and curettage. At the point when tumors bigger than three cm is dealt with with electrodesiccation and curettage, a half repeat rate ought not out of the ordinary inside five years. The fourth kind is radiation treatment. Radiation

Saturday, August 22, 2020

The Dramatic Significance of Act 3 Scene 4 of The Banquet Scene of Will

The Dramatic Significance of Act 3 Scene 4 of The Banquet Scene of William Shakespeare's Macbeth All through this scene we can see that the two variants have been made to show the best translation of the play Macbeth. Polanski's variant is progressively practical yet I feel that it doesn't show the play in the manner by which Shakespeare had proposed as this variant was made by a film maker who had included additional scenes and changed lines for a portion of the characters. He likewise utilized embellishments which made the play even more a review joy and made the practical impact. The BBC form is less practical as it was a low spending plan creation and was stage delivered. In this creation there where no endeavor to make a point by point set which left it to the watcher to envision the subtleties of the scene. This made it harder to comprehend what's more, to realize what was happening. The BBC variant uses just Shakespeare's lines and has no additional scenes. Along these lines it is increasingly credible and valid to Shakespeare's vision despite the fact that it is restricted by the information and comprehension of the watcher who will be unable to see all that Shakespeare was attempting to show or tell. The scene opens with Macbeth conversing with the Lords at the dinner he has tossed to commend his crowning liturgy. The Lords say thanks to him for this and afterward Macbeth at that point discusses how he would, blend with society as opposed to be a despot. In the BBC stage creation, the most striking perspectives at the opening are that the feast corridor is dim what's more, just the 'top table' is appeared through the whole scene, so we truly don't get the feeling that it's a legitimate feast all things considered. Likewise Macbeth has a ... ...that he will take a quick trip and see the witches, and when he says, 'And betimes I will-to the abnormal sisters:' he is tolerating the shrewd that has penetrated him. He currently feels that it will be simpler to proceed with the slaughter, instead of look for recovery for the homicides that he has just dedicated. He implies that there might be voices controlling him. Woman Macbeth's reaction is one of stress, ('You need the period all things considered, rest'). This is a simple cure rather than one which will have any genuine effect. Woman Macbeth can't comprehend the malice any more, and she is out of her profundity. This is the beginning of the breakdown of their relationship. The most chilling part of this scene comes directly toward the end. Macbeth says, 'we are nevertheless youthful in deed', and this gives us that there might be more intolerable wrongdoings to come in the play.

Social Class and Correct Answer Essay Example

Social Class and Correct Answer Paper * Question 1 0 out of 2 focuses | Why is belief system more viable than power as a way to look after separation? Answer| | Selected Answer:| Â Â Â Ideology bids to reason, and individuals normally incline toward reason over compulsion. | Correct Answer:| Â Â Â Coercion is insufficient on the grounds that it breeds antagonistic vibe and sustains defiance. | * Question 2 out of 2 focuses | What is the belief system supporting the idea that a societys ruler is Gods direct agent on earth to control equity and rebuff scoundrels? Answer| | Selected Answer:| Â â â the divine right of kings| Correct Answer:| Â â â the divine right of kings| | * Question 3 2 out of 2 focuses | What name is given to the relationship of well off and ground-breaking countries that meets consistently to examine worldwide issues and decide world financial strategy? Answer| | Selected Answer:| Â â â the Group of Eight| Correct Answer:| Â â â the Group of Eight| | * Question 4 2 out of 2 focuses | Mahashury is an individual from the Vaishya position. Taking into account this, which of the accompanying occupations or positions does she hold in her locale? Answer| | Selected Answer:| Â Â Â She is a dealer who carries silk and fine material to New Delhi to offer to the affluent. | Correct Answer:| Â Â Â She is a dealer who carries silk and fine material to New Delhi to offer to the affluent. | * Question 5 2 out of 2 focuses | What name portrays organizations that work across numerous national limits which enables the Most Industrialized Nations to keep up worldwide strength? Answer| | Selected Answer:| Â â â multinational corporations| Correct Answer:| Â â â multinational corporations| | * Question 6 2 out of 2 focuses | What is the clarification of worldwide definition that incorporates center countries, semiperiphery countries, outskirts countries, and outer territories? Answer| | Selected Answer:| Â â â world framework theory| Correct Answer:| Â â â world framework theory| | * Question 7 2 out of 2 focuses | Who was the American humanist who considered race relations in the post-Civil War South and described the wh ole white South as an equipped camp to keep Negroes in subjugation and to execute the dark revolutionary? Answer| | Selected Answer:| Â Â Â W. E. B. DuBois| Correct Answer:| Â Â Â W. E. B. DuBois| | * Question 8 2 out of 2 focuses | Workers in theâ maquiladorasâ along the United States and Mexican outskirt make $10 per day which is just a small amount of what American specialists were paid to accomplish a similar work. For what reason is it improbable, be that as it may, that the Mexican specialists will take to the streets to request better wages? Answer| | Selected Answer:| Â Â Â Workers in different countries are anxious to accomplish the work for just a dollar or two every day. | Correct Answer:| Â Â Â Workers in different countries are anxious to accomplish the work for just a dollar or two per day. | * Question 9 2 out of 2 focuses | What order of countries contains 16 percent of the universes populace, 31 percent of the universes land, and are moved in the north ern half of the globe? Answer| | Selected Answer:| Â Â Â Most Industrialized Nations| Correct Answer:| Â Â Â Most Industrialized Nations| | * Question 10 0 out of 2 focuses | In Kuwait, Qatar, and the United Arab Emirates what is the one of a kind status for which little fellows are oppressed? Answer| | Selected Answer:| Â Â Â To perform work in little places, for example, storage rooms and wells. | Correct Answer:| Â Â Â To fill in as racers in camel races. | * Question 11 2 out of 2 focuses | Which articulation best sums up what Karl Marx anticipated in regards to the distinctions in social classes inside a general public? Answer| | Selected Answer:| Â Â Â Workers will revolt when they defeat the class awareness that blinds them. | Correct Answer:| Â Â Â Workers will revolt when they beat the class cognizance that blinds them. | * Question 12 2 out of 2 focuses | In the three-world model, what quality recognizes a First World country? Answer| | Selected Answer:| Â â â a industrialist economy| Correct Answer:| Â â â a entrepreneur economy| | * Question 13 2 out of 2 focuses | What is the significant methods by which neocolonialists keep up their predominance and power over different countries of the world? Answer| | Selected Answer:| Â Â Â They control exchange and the obligation owed by the more fragile countries. | Correct Answer:| Â Â Â They control exchange and the obligation owed by the more vulnerable countries. | * Question 14 2 out of 2 focuses | In majority rules systems, what are the two techniques utilized by the decision world class to control data? Answer| | Selected Answer:| Â â â technology and the specific arrival of information| Correct Answer:| Â â â technology and the particular arrival of information| | Question 15 2 out of 2 focuses | Traditionally, what were the three factors on which bondage was based? Answer| | Selected Answer:| Â â â war, obligation, crime| Correct Answer:| Â â â war, obligati on, crime| | * Question 16 2 out of 2 focuses | Who was the humanist who contended that delineation applies just to social orders that have at any rate insignificant assets and can gather surpluses? Answer| | Selected Answer:| Â Â Â Gerhard Lenski| Correct Answer:| Â Â Â Gerhard Lenski| | * Question 17 2 out of 2 focuses | What is the most minimal rank in Indias station framework? Answer| | Selected Answer:| Â â â the Dalit| We will compose a custom paper test on Social Class and Correct Answer explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on Social Class and Correct Answer explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on Social Class and Correct Answer explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer Right Answer:| Â â â the Dalit| | * Question 18 2 out of 2 focuses | In the previous Soviet Union what was the significant premise of separation? Answer| | Selected Answer:| Â â â political position inside the Communist Party| Correct Answer:| Â â â political position inside the Communist Party| | * Question 19 2 out of 2 focuses | In the New World, what gathering did the homesteaders first endeavor to oppress, despite the fact that this exertion fizzled? Answer| | Selected Answer:| Â Â Â Native Americans| Correct Answer:| Â Â Â Native Americans| | * Question 20 2 out of 2 focuses | What are the three mostâ important factors in deciding ones spot in the social separation framework? Answer| | Selected Answer:| Â â â property, power, prestige| Correct Answer:| Â â â property, power, prestige| | - * Question 1 0 out of 2 focuses | Why is belief system more successful than power as a way to look after separation? Answer| | Selected Answer:| Â Â Â Ideology request s to reason, and individuals normally lean toward reason over compulsion. | Correct Answer:| Â Â Â Coercion is insufficient in light of the fact that it breeds threatening vibe and supports resistance. | * Question 2 out of 2 focuses | What is the belief system supporting the idea that a societys ruler is Gods direct agent on earth to manage equity and rebuff scoundrels? Answer| | Selected Answer:| Â â â the divine right of kings| Correct Answer:| Â â â the divine right of kings| | * Question 3 2 out of 2 focuses | What name is given to the relationship of well off and ground-breaking countries that meets routinely to talk about worldwide issues and decide world monetary approach? Answer| | Selected Answer:| Â â â the Group of Eight| Correct Answer:| Â â â the Group of Eight| | * Question 4 2 out of 2 focuses | Mahashury is an individual from the Vaishya standing. Taking into account this, which of the accompanying occupations or positions does she hold in her locale? Answer| | Selected Answer:| Â Â Â She is a dealer who carries silk and fine fabric to New Delhi to offer to the affluent. | Correct Answer:| Â Â Â She is a merchant who carries silk and fine material to New Delhi to offer to the affluent. | * Question 5 2 out of 2 focuses | What name portrays organizations that work across numerous national limits which enables the Most Industrialized Nations to keep up worldwide predominance? Answer| | Selected Answer:| Â â â multinational corporations| Correct Answer:| Â â â multinational corporations| | * Question 6 2 out of 2 focuses | What is the clarification of worldwide delineation that incorporates center countries, semiperiphery countries, outskirts countries, and outside zones? Answer| | Selected Answer:| Â â â world framework theory| Correct Answer:| Â â â world framework theory| | * Question 7 2 out of 2 focuses | Who was the American humanist who contemplated race relations in the post-Civil War South and portrayed the whole white South as an outfitted camp to keep Negroes in subjugation and to slaughter the dark dissident? Answer| | Selected Answer:| Â Â Â W. E. B. DuBois| Correct Answer:| Â Â Â W. E. B. DuBois| | * Question 8 2 out of 2 focuses | Workers in theâ maquiladorasâ along the United States and Mexican fringe make $10 every day which is just a small amount of what American specialists were paid to accomplish a similar work. For what reason is it impossible, in any case, that the Mexican laborers will protest to request better wages? Answer| | Selected Answer:| Â Â Â Workers in different countries are anxious to accomplish the work for just a dollar or two every day. | Correct Answer:| Â Â Â Workers in different countries are anxious to accomplish the work for just a dollar or two per day. | * Question 9 2 out of 2 focuses | What characterization of countries contains

Friday, August 21, 2020

APA citation styles Essay Essay Example

APA reference styles Essay Example APA reference styles Essay APA reference styles Essay Guidance manuals In the event that you are new to APA acclamation habits. you may happen it accommodating to rethink the stuff inside the Citing beginnings using APA tribute way booklet before get bringing down this evaluation. Question 1 Choose the acclamation that is in appropriate APA recognition position for a book. Jenkins. Henry. Fans. bloggers. what's more, gamers investigating participatory civic establishments. New York New York University Press. 2006. Jenkins. H. Fans. bloggers. also, gamers looking into participatory civic establishments. New York University Press. New York. 2006. Jenkins. H. ( 2006 ) . Fans. bloggers. furthermore, gamers inquiring about participatory development. New York New York University Press. Jenkins. Henry. ( 2006 ) . Fans. Bloggers. what's more, Gamers Exploring Participatory Culture. New York UP New York. Question 2 Choose the recognition that is in legitimate APA honor for a part from a book ( no named author of section ) . Cook. V. J. ( 2004 ) . FlavaN Gorillaz Pop Group Names. In Accomodating Brocolli in the Cemetary. ( pp. 21-22 ) . Simon and Schuster New York. Flava n Gorillaz Pop gathering names. ( 2004 ) . In V. J. Cook. Accomodating Brocolli in the Cemetary ( pp. 21-22 ) . New York Simon and Schuster. Flava n Gorillaz Pop gathering names. In Cook. V. J. Accomodating Brocolli in the Cemetary ( pp. 21-22 ) . New York Simon and Schuster. 2004. V. J. Cook. 2004. Flavan Gorillaz Pop gathering names. In Accomodating Brocolli in the Cemetary. pp. 21-22. Simon and Schuster New York. Question 3 Choose the right APA tribute for a paper article. Yonke. D. ( 2008. September 13 ) . Priests on the course for harmony Tibetan Buddhists bring message that felicity is an inside occasion. The Blade ( Toledo. Gracious ) . p. B7. Yonke. David. ( 2008 ) . Priests on the course for harmony Tibetan Buddhists bring message that felicity is an inner occasion. The Blade ( Toledo. Gracious ) . pp. B7. Yonke. David. Priests on the course for harmony Tibetan Buddhists bring message that felicity is an inner occasion.

Wednesday, July 29, 2020

Visualize this! My new UROP

Visualize this! My new UROP It’s a new school year, and I’ve started UROPing in a new lab! For anyone who doesnt know, the UROP (Undergraduate Research OPportunities) program gives MIT undergrads a chance to do meaningful research in cutting-edge labs around campus. I have been UROPing since freshman spring, but this year Im starting in a new lab. The group is in MIT CSAIL (the Computer Science and Artificial Intelligence Lab). Our work is at the intersection of computer vision, graphics, and visualization. We are advised by three different professorsâ€"Aude Oliva in Computational Perception and Cognition, Frédo Durand in graphics, and Hanspeter Pfister at Harvard’s Visual Computing Group. The leader of our group is Zoya Bylinskii, a PhD student, and our group consists of three MEng students, a Master’s student from Harvard, and me :) Im really excited to be working with this group this year. They have a really energetic, collaborative, and creative approach to research that I like a lot. At any given time, there are multiple threads being pursued at once, and everyone is kept in the loop as far as what the progress of each project is. That means everyone has the freedom to hop between projects, ask for help or input from anyone else in the group, and really take charge of an area that interests them. When important deadlines approach, everyone hops in to get the task done. Also, even though I only really started working with this group at the end of last year/beginning of this year, I feel really included in what is going on and I already have significant responsibility and input. For me, who is highly motivated by a sense of purpose and working with other people, it’s a really good fit. I think the best way to get a sense of what our research is about is to give you a sampling of the projects we’re working on this semester! Icon classification/infographic summarization An example of an infographic. You can see the whole image on Visual.ly One of the ongoing challenges that we are trying to tackle is how to “summarize” an infographic. Infographics are visualizations, like charts or diagrams, that are used to present data in a graphic way. They are found in textbooks, PowerPoints, social media, newspapers…anywhere there is a need to quickly and effectively convey data. The challenge of infographic summarization is to select a single snippet from a large composite image that represents the theme of the whole visual. Infographics are multimodalâ€"they convey a message using both text and images. Thus, a good summarization has to harness graphics, but it also has to consider the textual context of the piece or risk misrepresenting the material. For instance, the piece below uses imagery of an iceberg as a metaphor for microbloggingâ€"clearly, returning a picture of a glacier would not be an apt snapshot of the subject material. View the whole infographic on Visual.ly In a recently arxived paper, the group proposed a largely text-motivated method for generating “visual hashtags” for an infographic. In a nutshell, they used the text to predict a category for the subject of the infographic, then trained a visual model to find the crop of the document that most closely matched that category. The paper did explore using images as a predictor of category, but this was outperformed by the text-based method. A visual representation of the pipeline used to generate visual hashtags. Check out the full paper! This is a little unsatisfyingâ€"ideally, we would be able to infer something about the graphic’s meaning from its visuals, or from the relationship between text and visuals. Before this can happen, there are some challenges that have to be solved. The first is actually being able to detect where the icons are in an infographic. An icon is a standalone, animated/designed/drawn picture (as opposed to a natural image like a photograph). This is important both for training purposes and for generating suggestions for “summary” images to return. State-of-the-art object detectors work fairly well for natural images, but not so much for icons, so the group has been developing our own icon detector. The second is figuring out how to classify icons into one of several buckets. In order to do this, we need a lot of training dataâ€"that is, examples of icons in each of a few hundred categories such as “business”, “university”, and “comparison”. Unfortunately, the data you can find on the internet is pretty messy. We’re working on a process for filtering our images to make sure that each of our icons in each category is a) actually an icon and b) actually relates to its topic. In order to verify the quality of our cleaned results, we need to choose a few sentinals for each categorythat is, an image that is so representative of the given category that it obviously corresponds to that label. We use these for quality controlfor instance, if a crowdsourced worker did not select image number 148 as relating to chocolate, we could invalidate their work as low-quality. We had to choose 3 sentinals for each of some ~300 topics, so one member of the group created a simple task to record our answers, and everyone pitched in to select images for around 50 categories each. Its pretty trivial chosing representative images for chocolate, but once you start getting to really vague concepts like benefit or comparison it can get tricky!   Finally, in order to test the accuracy of our icon detector (and our ultimate system for proposing visual summaries), we need baseline data for the location of icons in several infographics. How could we get so much data? By harnessing the power of MIT undergraduates! A couple of weeks ago, we ran a study where, in exchange for a Chipotle burrito, around 30 undergraduates agreed to annotate icons for around half an hour. We were able to collect ground truth data for around 200 infographics. I sent so much spam out the day of our experiment I wouldnt be surprised if every student in the school received this email. A screenshot of the icon-labeling task that people did in exchange for Chipotle. The idea was to cover all the icons in the image with the red boxes. Now, we’re ready to work on categorizing icons and breaking an infographic down into its visual components. Updates later! Titles and Perceptions of Graphs This project is in its early stages, so it could still go in lots of directions. The basic question we want to ask is: How does changing the intensity of a title influence a person’s memory of the information presented in a graph? A screenshot of what the title-suggestion task looks like. Workers are shown a graph, given a description of the material, and asked to propose a title (preferably one which describes the trend shown in the graph). As a preliminary step, last week I ran a test through Amazon Mechanical Turk, a crowdsourcing platform, where we asked workers to generate a title for a graph, given only the axes and a description. We were really pleasantly surprised to see how many high-quality titles we gotâ€"and how much variation we saw. The bold text at the top is the original title; the rest are suggestions we got from MTurk workers. Going forward, we want to design an experiment where we present the same graph to different Mechanical Turk workers with a variety of titles, and then we try to measure how their memory of the chart is influenced by the tone of the title. This is something I’ll be working on over the next week! Poster Viewer As part of exploring how people interact with large-scale visuals, we are building a tool to help view academic postersâ€"the kind that people present at research conferences. Right now, if you wanted to browse posters in a certain category at a certain conference, you would have to sift through a list of titles and authors and then open each PDF in turn. My group is working on a tool that would let you search and filter posters and then open them in a gallery-like interface where you can easily swipe between documents. The tool also records viewing data about what parts of the poster the viewer zoomed in on, and for how long. This is an example of an academic poster from CVPR, a major Computer Vision conference that took place over the summer. It corresponds to this paper. The goal is get the tool ready so that it can actually be used at a conference and we can collect viewing data from a larger audience. At that point, there are some interesting questions we want to ask, such as: Can we create personalized snapshots or gifs of the poster based on a user’s viewing pattern that help them remember at a glance what they saw? Can we predict such an enticing visual before the user even opens the poster? And can we use the simple data we’ve collected from the viewer to model the saliency of different aspects of a poster/infographic in a non-intrusive way? Right now, the UI is working and looks great! However, we would like to build in filtering and search capabilities, which will require a more sophisticated back-end than we have now. One of the things I’ll be looking at this semester is setting up a database that can support these features. As you can see, there’s a lot to work on this semester. I’ll have more to write about in the future as our projects change and develop! Post Tagged #CSAIL (Computer Science and Artificial Intelligence Lab) #CSAIL (Computer Science and Artificial Intelligence Lab)

Monday, June 29, 2020

Project Management Capstone Management Assignment - 275 Words

Project Management Capstone Management Assignment (Other (Not Listed) Sample) Content: Project Management CapstoneStudents Name:Institution:Three things I have learned on how to be successful in my degree program.Firstly, Creation of friendship amongst my fellow students in the same degree program is of importance because it would help me stay on track regarding the program endeavors, and have a better understanding of what it is all about.Also, for me to be successful in a degree program, one of the essential things I should put into consideration is time management. By knowing and establishing my priorities very well, I should not at all let my tasks pile up on me.Lastly, by learning, as well as understanding various communication tools used by different people in the cohort program would ease my communication with them, thus making it convenient for me when Im in need of help from them regarding the program.What is needed from me so that I can be successful in this course?I will require having a very clear understanding of the tasks to be assigned to me every week to ensure that I will meet the instr...

Friday, May 22, 2020

Essay about Why Pornography Shouldnt Be Banned - 1218 Words

Why Pornography Should Not Be Banned It seems to me there are two ways of defending pornography. The first is pornography does not harm anyone, and so it should not be banned. The second is pornography cant accurately be identified between what pornography is and what its not. With these two main points I will prove pornography should not be banned. Pornography does not harm anyone. In mainstream pornography, all parties are willing participants. The women who grace the pages of Playboy, Penthouse, Hustler, Swank, etc. are paid to do so. They have entered into a contract in which they sell their services. Their services in this case are the displaying of their naked bodies for the masturbatory delight†¦show more content†¦Indeed, the real harm would come in taking away an opportunity currently available to them (probably the most efficient opportunity currently available to them) to make money. We can never draw the line accurately between what is pornography and what its not. The problem comes when the government or public are of the opinion that it is wrong. When that happens, they attempt to identify what is pornography, and what is art. Those who try to define pornography (and who want so-called art like Lady Chatterleys Lover and Michelangelos David excluded from that definition) will typically create some sort of test to define the difference between pornography and art. This is no answer at all. One of two arguments will defeat it, depending on ones viewpoint. For example whether a particular piece of would-be-pornography is art or not is determined by the creator or a consumer. A certain piece is defined by what the creator intended it for or by what consumers (government and critics) believes it to be. If the distinction between art and pornography is based on intentions, then the response is that we never can accurately and actually know the intention of the artist. Just as I believe we could never really begin to accurately describe the intentions of our fore fathers when they came up with the U.S. Constitution. If the distinction is based on the interpretation of the courts, then we can accurately say the problem lies with unqualifiedShow MoreRelated We Dont Need Internet Censorship Essay1350 Words   |  6 Pagesthe other. There are just good reasons against censorship. This essay briefly discusses some reasons why the Internet should be censored, but will then mainly focus on reasons why the Internet should not be censored. The most prominent issue dealing with censorship is the fact that there is child pornography readily available. Besides the fact that children as well as adults shouldnt be able to access it, its illegal. Our children must be able to surf safely, stated John Carr in hisRead MoreShould Prostitution Be Legalized?1406 Words   |  6 Pagesthis state, only one county has banned prostitution. Why is it illegal? What is wrong with prostitution that has made it illegal? These are the important questions that people have to answer before identifying and judging whether it should remain illegal. Prostitution is a social controversy based on moral values and the controversy is often times construed among moral values. Many people often feel that prostitution can be compared to pornography, and that is why it should be legalized. ProstitutionRead MoreThe Broad Term Of Freedom1646 Words   |  7 Pagespeaceably to assemble, and to petition the government for a redress of grievances† (Cornell Law). Following this, I believe everyone is entitled to their free speech, but as flawed humans being we always cross the line at certain points and that is why there is the need for limitations. By saying this then, liberty is not really absolute and censorship can never be absent. â€Å"Liberty requires constraints at every level –speech, sex, movement†¦ in order for people to create and ordered society† (MECMRead MoreMusic Lyrics Do Not Promote Violence1697 Words   |  7 Pagesfor the artists to express feelings through their words on paper. However, there are quite a few rap artists that get criticized for their lyrics. In my essay, I want to discuss why rappers use certain lyrics in their music and why people shouldn’t believe that it causes violence among the younger generations. People shouldn’t censor the music just because of violent, vulgar and abusive messages it promotes to the world. I believe in my own mind, that there is a reason for these types of lyrics thatRead MoreReaction Paper on Cybercrime Act of 20121424 Words   |  6 PagesCybercrime Law in the Philippines The Cybercrime Prevention Act of 2012, signed by President Benigno Aquino III on Sep. 12, aims to fight online pornography, hacking, identity theft and spamming following local law enforcement agencies complaints over the lack of legal tools to combat cybercrime. However, the law came with tougher legal penalties for Internet defamation, compared to traditional media. It also allows authorities to collect data from personal user accounts on social media and listenRead MoreJ.M Coetzees The Harms of Pornography1909 Words   |  8 PagesJ.M Coetzees The Harms of Pornography As the debate over pornography and its place in society grows hotter every day, several authors in particular shed a new light on the subject. Both their intuition and insight involving their beliefs can help the reader a great deal in seeing aspects of this debate that might have otherwise gone without the consideration that they so deserve. I believe that pornography is not only okay, but is allowing our country to take a step back and ask ourselvesRead MorePersuasive Essay Banning Books2002 Words   |  9 Pagesliterary work. There is a wide-range of books that are challenged per year by patrons and parents. Books are often challenged by concerned parents, who feel that they need to protect their children from a book’s content. If they are successful books are banned from local libraries and bookstores. Banning books is detrimental to our society because but it affects curriculums in public schools, limits the choices, and prohibits freedom of speech. In public schools’ parents often play an active role in theirRead More Logical Fallacies Summary and Application Essay1297 Words   |  6 Pagesyou look deeper you will see that in fact, they are all different types of logical fallacies. Logical fallacies are errors of reasoning, errors that may be recognized and corrected by prudent thinkers (Downes, 1995). The following quote helps explain why logic is important to us in today’s society. â€Å"Logic is not everything. But it is something—something which can be taught, something which can be learned, something which can help us in some degree to think more sensibly about the dangerous world inRead MoreThe Need for Censorship in the Media Essay1650 Words   |  7 Pagescalled The Cheese Mite. The cheese mite movie contains insects eating some cheese, this movie was banned, movies like these were banned by the British Cheese Foundation because the content of the films could cause a decrease in the sale of cheese, and this can go onto causing other problem factors e.g. loss of jobs. To hide the facts of movies like these being banned the tents were shut down for safety reasons these were two reasons. One of the reasons could have beenRead MoreWomen s Rights Of Women1230 Words   |  5 Pagesratification of the 19th Amendment in 1920. (Bowels, 2011) It permitted women the right to vote and took generations of woman suffrage supporters who instructed, wrote, marched, petitioned, and practiced civil defiance to accomplish this right. â€Å"†¦ For why shouldn’t they be given a chance when they’re proving right and left that they’re able in plenty to fill the bill—and hang on to their femininity at the same time?† (Hardenbergh, 1923, pg. 2) Furthermore, during the course of the war, the Department of

Tuesday, May 19, 2020

An Understanding Of Gender Perception, Gender, And Gender...

On the basis of this we may say that on the one hand, an understanding of gender perception, gender role assignment, and gender subversion can be achieved only within a given socio-cultural context; and on the other hand, only a polyvalent and dynamic approach to the real workings and functioning of these sources can inform us. In order words we need to understand how concepts like monolingualism, multilingualism, Islam, and illiteracy work in real social everyday life. Thus, the question that theories of gender in our part of the world should address is: What are the socio-cultural sources of power and authority in the region that constitute culture and regulate gender perception, gender role assignment, and gender subversion? Among the various sources of power and authority, seven stand out: history, Islam, multilingualism, orality, social organization, economic status, and political system.† II. METHODS Research Setting This research will be conducted with a non-governmental organization serving women victims of gender biased violence, and women who find themselves in a deep state of precariousness as runaway young women and unwed mothers called the Moroccan Women’s Protection Center (MWPC). Founded in May 2003, the MWPC is a small, and independent organization in Southwest Coastal Morocco committed to helping and supporting women victims of moral, socio-economical, psychological and physical violence. Contacts with the MWPC were made with the assistance of Dar SiShow MoreRelatedGender Inequality And Its Impact On Children s Developmental Essay1396 Words   |  6 Pagesoverlook gender inequality because race inequality is prevalent and easily recognizable. Like racial inequality; gender inequality is also a real issue in America. Gender stereotypes are perpetuated throughout our lifetime beginning when we are children. Early on, children learn what is means to be a boy or girl from societal standards. Children begin to suffer from the boys versus girl’s mentality which is evident in the social behavior of children. Children’s stereotypical thinking about gender is manifestedRead MoreUnderstanding Gender Identity and Sexuality1083 Words   |  5 Pagesthe terms â€Å"gender† and â€Å"sex† are often used interchangeably, the two words have significantly different definitions. One could argue that sex refers to biological essentialism and the idea that we are who we are because of our genetic material. On the other hand, gender is associated with the social constructionist theory, which argues that the way we are is dependent on our race, class, and sexuality. Because each person is different in their race, class, and sexuality, their gender becomes sociallyRead MoreAn Analysis Of Gary Powell s Women And Men 1165 Words   |  5 PagesIn ‘Women and Men in Management,’ author Gary Powell addresses a number of different discrimin atory stereotypes. People develop a perception of gender roles from a socialization process that instills a perception of the differences between men and women. Growing up, we perceive the existence of stereotypical gender roles through teachings and personal interactions. For me however, as a product of the late 80s and 90s, everything I learned about the differences between men and women came with theRead MoreGender Differences and the Threat of Gender Stereotype in Science Education1045 Words   |  5 PagesGender differences in education is something of a common topic among educational studies since intensification in the 1970’s (Breakwell, 2003, p. 437). Gender differences among the subjects taught in school has been found to be somewhat more of a social construct rather than a concept that has any kind of scientific explanation because of the idea of gender differences being taken and changed into the idea of a gender stereotype in most parts of education (Crilly, 2013 , p. 1). The most common stereotypesRead MoreGender Masculinity : The Brony Fandom997 Words   |  4 PagesThe Brony fandom exposes some gaps that traditional understandings of masculinity cannot take into account. Connell and Messerschmidt establish through hegemonic masculinity the development of hierarchy within the constructs of gender formations. Their framework provides the negotiations regarding the desirable masculine traits for a given society, thereby creating representations of a dominant gender construct. However, it is not the sole creator of masculine identity. â€Å"The concept of hegemonicRead MoreGender Sensitivity Is Not About Pitting Women Against Men Essay1222 Words   |  5 Pages Gender sensitivity is not about pitting women against men. On the contrary, education that is gender sensitive benefits members of both sexes. It helps them determine which assumptions in matters of gender are valid and which are stereotyped generalizations. Gender awareness requires not only intellectual understanding and effort but also sensitivity and open-mindedness to change one’s views and limited perspectives and values. It opens up the widest possible range of life options for both womenRead MoreRace, Racial, And The Individual s Self Concept1729 Words   |  7 Pagesself-concept in a particular situation or moment in time. Similar to racial salience, racial centrality is how individuals normatively define themselves in terms of race across all contexts. Racial regard is one’s positive or negative perception of Blacks and their understanding of others’ judgment of Blacks. This dimension has two components--private and public. Private regard is the extent to which an individual feel positively or negatively about his or her race and other Blacks. Public regard is theRead MoreCultural Autobiography : My Life Essay1556 Words   |  7 Pagessome of them at various stages of my life till now. My male identity has always been a privilege for me since birth. Gender discrimination was very pervasive in the society that I was born and grew up. Had I been born as a daughter, I would not doubt that many privileges that I have enjoyed in my family, school, and society were tough, if not impossible to obtain. The widespread gender discrimination was itself a societal jurisdiction in ensuring that males were the superior part of the society. ToRead MoreA Deeper Understanding Of Identity Essay1559 Words   |  7 Pagesmakes every human complex and unique. A deeper understanding of identity requires organizing identities into two categories: factual and non-factual. Factual identities include features and attributes that could be seen with naked eyes or measured with instruments, such as race and age. Non-factual identities, like gender identity (different from the idea of biological sex) and social identity, are malleable because they depend on actions and perceptions from others . With that being said, identity couldRead More Gender Inequality: Sex Discrimination in Employment Essay1617 Words   |  7 Pages Gender equality is about equal opportunity for men and women to identify their individual potential. One must be able to benefit from their participation in society and contribute to the economic and social development of their country (Australian Government. 2009). Through multiple reviewed literature on gender inequality, the overall concept within many sociological readings was the way gender inequality socially relates to employment and careers. There are three separate themes that

Saturday, May 9, 2020

The Key to Successful Term Paper Writing Online

The Key to Successful Term Paper Writing Online There are a lot of different explanations for why you should trust an expert term paper writing service with important assignments like term papers that have a great deal of weightage in your cumulative grade point average (CGPA). None of us want to write term paper assignments or reports all of the time. Our college term paper help services are offered at fair prices so that all the students may get our expert services. The students usually opt for the expert help service providers for the role of submitting the term paper at a provided deadlines. If you must compose a killer essay. If you would like to get high high quality research and thesis papers in time and for a fair price, you should probably attempt using EssaySupply.com. Our customized term paper service is quite dependable. Utilize your strongest technique to organize your ideas and it's going to be well worth the moment. You're encouraged to talk about the paper topic with different students in the program, but you're accountable for creating your paper your very own original work, but for the sources that you explicitly acknowledge and cite in the paper itself. Instead, you can request online academic support to compose your term paper. The paper might be used only for a single course. So once you draft the expression paper or a research note, it's possible to effortlessly place out the essential aspects to elaborate. Students often find themselves in a dilemma between both, both having their very own significance. On the flip side, the students usually miss the deadlines of the teachers and they're not able to submit their term paper on account of the complexity and various different reasons. As a consequence, such students search for the best essay help to make certain that their project is going to be produced at the maximal level in agreement with all academic standards. Today, most college students find it difficult to compose an essay on a specific topic. There are numerous essay writing services that think they're the very best, and therefore don't be cheated and check the legitimate collection of the very best. Even though there are countless writing services available that provide you with term paper services and help it become feasible for you to get term papers, some simple planning points will enable you to get going on your own. Should you need expert writing help, don't hesitate to visit EssayPro.com. There are more than a few reasons due to which a student is not able to compose a term paper. It's possible to easily buy unique college essays and don't neglect to tell friends and family about it. If you're struggling with writing essays and need to boost your skills, taking a course or workshop can be exceedingly beneficial. So should you need to employ college essay writer online, we're just the people that you will need to contact. While it's the case that there are a few excellent writers in college some find it extremely difficult to write. When you have selected your sources, make sure to document the vital data to construct your bibliography in line with the guidelines of your writing style. If you're a global student worrying about your writing skills, there are several helpful resources which are available to you. Employing a writing service is the best approach to have a well-written essay to use as a guideline to make sure the essays you write are hitting all the vital points and are at the appropriate depth necessary for your academic grade. Such students don't need to make their grades suffer anymore because there are a number of businesses on the internet that provide term paper writing service. How to Choose Term Paper Writing Online Order top-notch essay at this time and certified specialists will do their very best to supply you with higher quality at fair price. Writing is a present that comes naturally. Be certain your paper is understandable and simple to read. It will not be accepted otherwise. Papers has to be typed or word-processed and have to be double-spaced. Students will need to keep excellent grades to keep yourself updated with the fast-paced economy. They have a very busy schedule to maintain a balance between the curriculum and the co-curricular activities. Thus, the student has to learn what obtains in their curriculum.

Wednesday, May 6, 2020

Technology s Affect On Learning Styles - 945 Words

Technology s Affect On Learning Styles Since the beginning of modern education, education and technology have been intertwined. Given that, it has only been recent that researchers have really made sense of how one learns. The idea of learning styles has been popularized in recent years in pop science, and psychology, assuming that each person has a unique novel learning method; but, given this information how can technology improve this ideal? To examine the effects of technology on learning styles one must understand what are the learning methods(styles) are, can teachers educated on learning styles improve their classrooms, how can educators and students use technology to improve their learning experience, and in all, what are the advantages of learning styles? In chapter five of ADD/ADHD Drug Free: Natural Alternatives Practical Exercises to Help Your Child Focus Jacobelli,and Warson discuss the 7 leaning styles people tend to have, Logical-Mathematical, Bodily-Kinesthetic, Int rapersona, Interpersonal, Musical-Rhythmic, Visual-Spatial,Verbal-Linguistic, and Naturalist. Case in point, Visual-Spatial, a person with an innate sense of space, color, and design. These people tend to be visually inclined hints the name Visual-Spatia, and because of this, they learn best through visual stimulants, like, images, books, and graphs. Anyway, the most popularized examples of these learning styles, and most accepted by colleges, and teachers alike are Visual, Auditory, andShow MoreRelatedTechnology And Students At Mcallen School District843 Words   |  4 Pages10/22/16 TECHNOLOGY AND STUDENTS McAllen school district in Texas recently spent twenty million dollars on I-pads and I-pods for students. The funding for the school district is coming from a combination of local funds, federal grants, and stimulus money. The schools in that area are considered some of the poorest in the nation(Ryan Holeywell). In schools around the world the students are starting to use technology in the classroom such as I-Pads, I-Phones, and other types of devices. Technology hasRead MoreA Learning Disability At A Young Age976 Words   |  4 PagesA learning disable is a term used to describe a disorder that can affect how a person s learns. There are many different disabilities and levels, severity and they all affect people in different ways. These most commonly causes problems with math known as dyscalculia, one of the most common reading disabilities is dyslexia, and problems with writing which is known as dysgraphia. It is very important to remember that having a disability does not mean a person is less capable, it just means thatRead MoreThe Effects Of Technology On Learning Styles873 Words   |  4 Pageseducation and technology have been intertwined. Given that, it has only been recent that scientists have actually figured out one learns. The ideal of learning styles has be popularized in recent years in pop science, and psychology, assuming that each person has unique learning method; but, given this information how can technology improve this ideal? To examine the affects of technology on learning styles one must understand what are the learning methods(styles), can teachers educated on learning stylesRead Mo reAdult Learning Theory: Andragogy Essay1408 Words   |  6 PagesAdult Learning Theory: Andragogy The dispute of how adults learn is an ever developing subject matter since the 1920’s when adult learning became a professional field of practice (Merriam, S., 2001). Questions such as, do adults learn differently from children? Are adults able to learn quicker, independently, or in the same environment? These are just some examples of a multitude of questions that have been raised since scientists began investigating Adult Learning. I intend to clarify someRead MoreExplore the different learning theories and learning styles Essay865 Words   |  4 PagesTrident University Explore the different learning theories and learning styles TUX101- The Trident University Experience 17 February 2013 Introduction For this case study assignment, I will be writing about what Visual, Aural, Read/write, and Kinesthetic (VARK) learning style or styles I have and how it relates to two different learning theories. I will also be discussing how my identified VARK learning style or styles will affect my online educational pursuit. â€Æ' Read MoreThe Learning Style Inventory ( Lsi )1289 Words   |  6 Pagesresearched on how to put together a project in order to identify the learning styles. The starting point of this scheme was supported by the Kolb learning style inventory (LSI). Finally, they came up with the idea of a questionnaire. They gathered eighty questions together, containing four different learning styles along with characteristics of the person/s that might fit in. The image below represents the theory along with the learning styles produced. (workpress.com, 2011) Many people will argue thatRead MoreHow the Digital World May Influence Teaching1157 Words   |  5 Pagesâ€Å"Currently we live in an era driven by information, global competition and new technologies that are changing the way we think, live and work.† (Pillay, Boulton-Lewis Wilss 2004, p.17). This conveys the notion that technology has manipulated the minds of today’s generation in every way possible, could be during schooling and non-schooling life. Hence in order for one’s teaching style to go successful one should teach in accordance to the characteristics of the generation they’re teaching as today’sRead MoreClassroom And Student Implications : Students With Learning Disabilities964 Words   |  4 PagesClassroom/Student Implications: In the classroom, the student with learning disabilities, notably struggles with pronouncing simple words, reading, or solving math problems as their peers. The major ramification of learning disabilities is the underachievement in one or more academic skills that are shared by most students with LD, with reading as the most difficult area for students. Later, their struggling might reach a point of dropping out of school, which rate is 8% (one out five studentsRead MoreThe Impact Of New Social Media Technology On Young People1491 Words   |  6 PagesThe Impact of new social media technologies on young people OBSTRACT How the new social media technologies’ impacting on young people in today’s society? The study will examine the positive and negative impact of new media technologies on young people. It will explores on how new media technologies such as computer games, video games, face book, television, twitter, mobile phones, you tube, internet, television, whatsApp, Viber, Snap chat, and other modern technology are playing major role on everydayRead MoreEarly Childhood Technologies Used Literacy Instruction And Affect Literacy Development1061 Words   |  5 PagesTechnology ( ages three to six years) Three early childhood technologies used to enhance literacy instruction and affect literacy development. Innovation in the classroom is an extraordinary approach to help understudies take part in the classroom exercises in this manner giving a fun learning climate. It helps instructors with customizing learning instruments to help better serve the understudies needs. Direction innovation in the classroom helps inspiration, higher discriminating deduction and

Communication Sytem Free Essays

At the very beginning the message is encoded in a particular channel then it is sent and as soon as it is sent the message gets decoded by the receiver and then a feedback is sent back to let the sender know that message was received and understood.The functions are very simple and easy, communication is used for exchanging information, instructions, opinions and reinforce the establishment of all the relationships and even discuss problems. Through this, organizations meritoriously communicate with their employee’s by giving instructions and informing them about NY changes in the organization. We will write a custom essay sample on Communication Sytem or any similar topic only for you Order Now They also use it to motivate or even argue with some employees and it also helps to ask for approval or even show proposals in particular. The functions of communication are very simple that is required to forward clear-cut information only to the proposed precipitant in a suitable way. It should help identifying the users needs and wants. Telephonic devices:- Its is a primary source of communication, that can be used between two or even more individuals. Video and web conferencing:- A form of visual communication used by the organization to connect with their outer source ND their shareholders Social networking sites:- Each organization has page in the social networking sites in order to keep their customers, fans updated with their all new and their upcoming products. Online chat tools:- This tool is used mainly between the customers and organization. For example:- An Apple’s customer has a problem with of the Apple products and it is late at night or even the customer is far from any Apple repair shop so this chat tool is to connect them. Fax:- Fax machines are an old sources of communication, which still exists. It provides the exact copies of comments, which is made through telecommunication. People who use this tool are suppliers, managers, Employees, etc. Emails:- They are electronically letters that are sent electronically to a number of accounts. It is one of the most preferred tools. Managers, suppliers, employees, government, and customers use it. Letters:- It is a written form of communication. Reports:- written reports of an earlier investigations and observations. Posters:- it is large printed posters that is a mixture of drawings, pictures and written information that is mainly used advertising, publication etc. It used used by government, supervisors to customers, suppliers and the general public. Flyers:- It is given out to large amount of people, it’s a form of advertising. Organizations, suppliers and government to the customers and the general public use it. Billboards:- Large boards that is placed outside used for advertisements or even announcements. MEMO:- It provides the organization with permanent records for internal messages which also adds formality to internal communication. Meetings:- It helps with knowing everyone’s ideas and opinions and discuses the ideas and also discuses did range of problems and resolve them. Training:-it provides the employees a better knowledge about the up coming products with the upcoming software’s. Advertisements:- It is an important tool in Apple. Len, to communicate with their customers. They use different types of advertisement tools such as news paper adds, magazines, websites, social media, news letters, television ads, Youth ads etc. Time: – The time that is needed in order to prepare a message and the time time that is needed to forward the message by any form of tool, when there is a solution within he urgency of the message then only Apple can choose a form of communication. Distance:- The distance the message travels in by any form of tool. Apple needs to consider how much time will a massage need to be transmitted. Written records:- Written records can be used as proof, conformation, legal purposes or even stored which also can be copied and sent to the other party. Feed back:- For an effective communication instant feedback is needed. Confidentiality:- Due to the tools that are chosen the confidentiality might be lost. Such as telephone calls can be over heard, mails can be hacked, faxes can be read by any standing by the machine and letters can be read. Recipient:- Apple needs to consider the type of recipient in order for it send the message to be sent. Cost:- The cost of the message must not exceed the cost, in which Apple needs to find the least conceivable expense. Telephone:- Telephonic conversation needs time, confidentiality and the distance needs to looked after. The telephonic conversations are one of the steadiest ways to communicate to any one, but according to research, Apple uses this to communicate tit their shareholders. And it also depends on the urgency of the information that needs quick actions upon it. This tool could be taken as a confidential tool to exchange or pass out information. Even though, this tool is an easy way of communicating with all their shareholders but there are cases were there will be a problem with networking system or no response from the other person. So if the information is very important and can’t wait. And incase of international calls, Apple has to check the time zone. Even if it is the fastest and easiest but the risk beaming. Over-heard is heard. Emails:- It is one o the tools that communication in an easy to the customers, stakeholders this is where are able to communicate faster. They can send their feed distance is a no problem, emails can be sent to were ever the stakeholder is delivered easily. Some times, stakeholders don’t replay back to emails sent due to some reasons. 3. 3 – Implement improvements to ensure greater integration of systems of communication in Apple Inc. Apple is all about simple marketing and effective communication, but there is always room for simplicity. According to Apple it should be smarter, functional, better and easier to use, they have this thing as that the business is all about problems and solving them for some one else, so the simplify all the process for all the clients. Apple’s communication are:- Apple’s images Apple’s connections Apple associates weak communication with weak product or the opposite. To Apple,Len. Visual matters are very important, Apple’s ads has lots of white space in it, they are designed that show the sense of openness. So it makes it easy on the customers to understand the key message. There commercials aren’t even the length of a song but within the few that short minute the message is understood and it makes customers want the new lunching product. Its like you understand what they want you to understand. â€Å"Corporate communications teams need to Join the dots between strategy, behaviors and technology, to improve the flow and quality of communication and collaboration. † 3. 4 – Create personal plan to improve own personal communication skills. How to cite Communication Sytem, Papers

Open/Closed Source free essay sample

Over the past twenty or so years, there has been a never ending debate within the computing social realms, on whether software operating systems should be developed as open source or whether private companies should keep their source code closed from users of the software. This paper will define open source and closed source software models. In addition, a comparison between open source and closed source operating systems will be examined. Finally, examples of each type of operating system will be given. Closed source software is designed and developed by either a private company or person. Only the final executable product is released to its customers. The source code is essentially locked away and restricted from being viewed, modified, and re-distributed by anyone not having any ownership or licensing rights to the software. These types of applications are copy right or protected as intellectual property. Open source software on the other hand, enables the end users the ability to utilize the software, the right to view, modify, and distribute the source code as long as the original developers are given their due credit. We will write a custom essay sample on Open/Closed Source or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The main benefit to producing closed source software is to make money, and to create a business of developing software that can only be redistributed with the purchase of a license to do so. In addition, the companies or individuals who develop the source code, have complete control over the inner workings of the software. Open source software, on the other hand, has a much broader explanation for its foundation. Many developers see open source as a way to contribute and make a difference. Others support open source so as not to rely on any single person or company for their software needs. Still, others see it as a way to compete against certain companies who may want to monopolize the industry. As stated above, closed source software is developed as a product to be sold to a customer. The benefits to purchasing this type of software is the support it provides along with the purchase. Most software companies who sell their product will also provide a manual so that the user has a means to learn how to operate the software. Live support is also supported in most instances. If a user has a problem with the software, help is most likely just a phone call away. A down side to closed source is that companies have only few versions of the software they develop. These developers have to constantly be updating the software through patches. If these patches are not updated consistently, problems may arise. As an example, a security flaw affecting the version of windows and in turn millions of computers was discovered in June of 2003. Most users failed to apply the patch that was issued and within a few weeks a virus was written to exploit this vulnerability. The result was many networks around the world being brought to a crawl, clogged by the traffic produced by this program spreading freely. Open source applications, in many cases, do not provide any type of support. The user is most often left to figure out his or her issues. In addition, open source tends to be tailored more for an experienced user rather than a novice. Nevertheless, open source code is available to anyone. The code for this software is analyzed by many more people than its closed source counterpart. Security tends to be better in open source than in closed source software. Since this type of platform is used mainly by the more advanced user, security takes priority over convenience. A good example is the way Microsofts Outlook Express deals with email compared to Linux or UNIX equivalents. In Linux, first an attachment is saved to disk, marked as executable, and then run. Outlook Express has a preview pane running by default, so when clicked on a message, Outlook automatically goes searching around in the message. If there is anything malicious in the message, the computer is probably going to get infected. An example of a closed source operating system is the Windows operating system developed and sold by the Microsoft Corporation. It is a closed source operating system based on the graphical user interface (GUI) platform. This operating system currently holds over 90% of personal computer market share. An example of an open source operating system is Linux, which was originally developed in 1991 by Linus Torvalds. It is one of the most prominent open source operating systems today. It is a leading operating system on servers and other systems such as mainframe computers and super computers. More than 90% of the fastest supercomputers run a variant of the Linux operating system. In conclusion, this paper defined open source and closed source software models.  In addition, a comparison between open source and closed source operating systems was examined. Finally, examples of each type of operating system were given.

Tuesday, April 28, 2020

Russian Revolution 1917 Essays - Nicholas II Of Russia,

Russian Revolution 1917 Depth Study B: Russia, 1905-1941 Assignment A: Objectives 1 and 2 Here are some of the causes of the Russian Revolution in March 1917: ~Failures in the War ~The mutiny in the Army ~The Tsarina and Rasputin ~Food Shortages ~Strikes PREFACE: In 1904 The Tsar of Russia (Nicholas II) embarked on a war with Japan, hoping for a quick and glorious victory that would unite the country, decrease support for the Tsars opponents and gain control over Korea and Manchuria. Unfortunately for the Tsar, the Japanese were well prepared, both industrially and military. The Japanese crushed the Russian army and destroyed most of its fleet. Damaged both militarily and industrially, Russia had to sign a peace treaty. In 1905 the Tsar crushed the attempted revolution using the army that was loyal to him. In 1914, Russia entered the WWI, unprepared in any way it suffered countless losses and therefore all the problems that existed increased and new problems occurred. 1) FOOD SHORTAGES Food shortages frustrated the people and soldiers more and more as prices were rising dramatically. Food shortages were a result of two main reasons. One was that Russias population was around 130 million (and growing) at that time there fore a lot of food was needed to support such a large population, even though Russia was large enough to easily fit that amount of population, `most of its farm land was unsuitable for farming`1, this shows that farm land often became overcrowded and farmers demanded more land. Russian farmers were `using ancient farming techniques`2 so one farmer had very little land and he used ancient farming techniques and so this dramatically minimized his productivity. `The population had increased by 50 per cent between 1860 and 1897 and was still growing fast`3 this shows how rapidly the population grew, there fore creating larger food shortages as the amount of farmland stayed the same but the amount of people it had to feed increased greatly. The other reason was transporting the crop once it was harvested. ` The USA could fit into Russia two and a half times and over and Britain nearly 100 times`4, the problem with transportation was that the railroads were very often the only way to transport large amounts of goods as Russias conditions often made roads impassable. `By 1900 Russia had only as many miles of track as Britain`5 and Britain was 100 times smaller. This meant that there were very large delays of delivering food and most of it rotted before even reaching town. The only way of transporting goods from the industrial West to the unfarmable East was the Trans Siberian Express, which took more than a week to complete its journey from Moscow to Vladivostok. During the WWI (which started in 1914), Food Shortages increased greatly because more strikes begun demanding an end to the war. Strikes of course caused food shortages as peasants began striking and not producing any food. Also more soldiers were needed to join the army and so the factory workers were taken to fight and peasants left the countryside to seek better jobs in factories so fewer farmers were left to grow food. Another very important reason that caused an increase in food shortage was that ` the Russian railway system was being used to carry supplies to the war front and so trains carrying food to the cities had been reduced`1so more delays in food delivery had been caused, so nor the people, nor the soldiers were being properly fed. Even though Russia got help from Britain and France, the goods were delivered into ports which froze in the winter and so the aid piled up at see and none of it could reach the population. Not only was there little food for the people, prices for food rose dramatically and very few could actually afford to eat what was produced. Food Shortages were a serious cause of the revolution because they could be linked to each one of the causes on the list because the reasons that they led to, led to other, serious causes. Food Shortages linked with 1) Strikes: 2) Failures in the war: 3) Tsarina and Rasputin: 4) Mutiny in the Army Food shortages led to Strikes as people were underfed, so demanded bread, more strikes were forming

Tuesday, April 14, 2020

Sample Essay on Juvenile Delinquency - Can You Write an Effective Essay?

Sample Essay on Juvenile Delinquency - Can You Write an Effective Essay?Sample essays for sample essays on juvenile delinquency can be used as a guide to help you come up with a quality topic for your essay. Because it is a topic that most students are familiar with, it should not pose any problems when writing the essay. A topic about crime, punishment, or the law can be the best way to approach the topic because these topics have been covered by many students in the past. In addition, the assignment is related to previous assignments so that the student already has an idea of what to write about.A great way to start the project is to use a sample essay on juvenile delinquency. Since there are numerous sample essays on juvenile delinquency available, you will want to look for one that best suits your subject matter. You will also want to consider the style of the essay. Most of the sample essays on juvenile delinquency follow a common format and outline. This format allows the stude nt to easily follow along with the questions and then write a persuasive argument based on his or her knowledge.Before writing the sample essay on juvenile delinquency, the student should research the topic. Not only will this prepare him or her for the essay, but it will also allow the student to see how the essay will be formatted. Find out the type of paper that will be required for the assignment. After knowing this information, the student can decide if he or she wants to write the essay in a cursive style or with a more standard template.Next, determine what type of topic the student is interested in. This includes finding out what topics have been covered in previous assignments. By knowing this information, the student will be able to better understand the format of the essay and he or she will be able to formulate a better essay.The student must outline the specific question that needs to be answered. Once this is done, the student should try to write an essay that fits the requirements of the essay. In addition, the student should know where to begin writing and what should be written in order to complete the assignment.The essay should start with a question followed by a thesis statement followed by a conclusion. Each of these statements needs to be supported by reasons and evidence. For example, the question may be how does the presence of a juvenile on probation affect the community. The student should talk about how the presence of juvenile offenders affects the community and its members.Using a sample essay on juvenile delinquency as a guide, the student can write a persuasive essay that will appeal to readers. The student should use the examples of previous papers to come up with a new format for the essay. The student should be able to argue that his or her argument is better than the arguments of others.Writing an essay on juvenile delinquency is a great way to improve a student's writing skills. Through writing the essay, the student will de velop his or her writing skills and show appreciation for the craft of writing. Since writing is a skill that will be applied to many subjects, the student can use this essay as a good foundation for future writing. Students who enjoy writing should choose a topic that interests them and write a powerful essay on juvenile delinquency.

Friday, March 20, 2020

The Emotional Impact of the Civil War essays

The Emotional Impact of the Civil War essays The Civil War began July1861 when Union troops set out for Richmond, Virginia. They met Confederate forces soon after the left at a small stream in Virginia called Bull Run. The carnage that followed showed the nation that the war was anything but civil. In this war fathers fought sons, brothers fought brothers, and families fought themselves. This no doubt left emotional scars for everyone involved. An example of the emotional impact that the war had left on the soldiers, the families, and the nation is "The Slopes of War" by N.A Perez. This book is about the Summerhill family, which is going through the Civil War. Rebekah Summerhill has three family members who are fighting in the war. Buck Summerhill, Rebekah's brother, is accompanied by his friend Tully Willard. They are both privates in the Union Army. Custis and Mason Walker, Rebekah's cousins, are privates in the Confederate Army. During their childhood Rebekah, Buck, Custis, and Mason were close since the both grew up in the same area. Because of this Buck and Rebekah has the emotional dispute of fighting their own blood in a war. The purpose of this thesis is to show the emotional impact the Civil War had on the people involved. And how " The Slopes of War" portrayed it. I will show examples of this in a letter by Jno. D. Dameron, another letter by JN Bennet, and a song called, "The Prisoner's Hope" by George F. Root. The letter by Jno. D. Dameron is to his father. In it he writes about his father not writing to him, 'I had concluded that I could not write to any more until I had received a letter from home." (Dameron, letter by author, December 1862) This shows how homesick Dameron was. This is exactly how Buck felt during the first parts of the book, "We're getting close to home" (The Slopes of War, N.A. Perez, PG 3) The quote came from when Buck's squadron is heading towards Gettysburg, Buck's hometown. This I think shows that most of the soldiers, Union and Confed...

Wednesday, March 4, 2020

Assassination of Robert Kennedy

Assassination of Robert Kennedy Shortly after midnight on June 5, 1968, presidential candidate, Robert F. Kennedy was shot three times after giving a speech at the Ambassador Hotel in Los Angeles, California. Robert Kennedy died of his wounds 26 hours later. Robert Kennedys assassination later led to Secret Service protection for all future major presidential candidates. The Assassination On June 4, 1968, popular Democratic Party presidential candidate Robert F. Kennedy waited all day for the election results to come in from the Democratic primary in California. At 11:30 p.m., Kennedy, his wife Ethel, and the rest of his entourage left the Royal Suite of the Ambassador Hotel and headed downstairs to the ballroom, where approximately 1,800 supporters waited for him to give his victory speech. After giving his speech and ending with, Now on to Chicago, and lets win there! Kennedy turned and exited the ballroom through a side door that led to a kitchen pantry. Kennedy was using this pantry as a shortcut to reach the Colonial Room, where the press was waiting for him. As Kennedy traveled down this pantry corridor, which was filled with people trying to catch a glimpse of the potential future president, 24-year-old, Palestinian-born Sirhan Sirhan stepped up to Robert Kennedy and opened fire with his .22 pistol. While Sirhan was still firing, bodyguards and others tried to contain the gunman; however, Sirhan managed to fire all eight bullets before being subdued. Six people were hit. Robert Kennedy fell to the floor bleeding. Speechwriter Paul Shrade had been hit in the forehead. Seventeen-year-old Irwin Stroll was hit in the left leg. ABC director William Weisel was hit in the stomach. Reporter Ira Goldsteins hip was shattered. Artist Elizabeth Evans was also grazed on her forehead. However, most of the focus was on Kennedy. As he lay bleeding, Ethel rushed to his side and cradled his head. Busboy Juan Romero brought over some rosary beads and placed them in Kennedys hand. Kennedy, who had been seriously hurt and looked in pain, whispered, Is everybody all right? Dr. Stanley Abo quickly examined Kennedy at the scene and discovered a hole just below his right ear. Robert Kennedy Rushed to the Hospital An ambulance first took Robert Kennedy to the Central Receiving Hospital, which was located just 18 blocks away from the hotel. However, since Kennedy needed brain surgery, he was quickly transferred to Good Samaritan Hospital, arriving around 1 a.m. It was here that doctors discovered two additional bullet wounds, one under his right armpit and another just one-and-a-half inches lower. Kennedy underwent three-hour brain surgery, in which doctors removed bone and metal fragments. Over the next few hours, however, Kennedys condition continued to worsen. At 1:44 a.m. on June 6, 1968, Robert Kennedy died from his wounds at age 42. The nation was severely shocked at the news of yet another assassination of a major public figure. Robert Kennedy was the third major assassination of the decade, following the murders of Roberts brother, John F. Kennedy, five years earlier and of the great civil rights activist Martin Luther King Jr. just two months earlier. Robert Kennedy was buried near his brother, President John F. Kennedy, in Arlington Cemetery. What Happened to Sirhan Sirhan? Once police arrived at the Ambassador Hotel, Sirhan was escorted to police headquarters and questioned. At the time, his identity was unknown since he was carrying no identifying papers and refused to give his name. It wasnt until Sirhans brothers saw a picture of him on TV that the connection was made. It turned out that Sirhan Bishara Sirhan was born in Jerusalem in 1944 and emigrated to the U.S. with his parents and siblings when he was 12 years old. Sirhan eventually dropped out of community college and worked a number of odd jobs, including as a groom at the Santa Anita Racetrack. Once the police had identified their captive, they searched his house and found handwritten notebooks. Much of what they found written inside was incoherent, but amidst the rambling, they found RFK must die and My determination to eliminate RFK is becoming more [and] more of an unshakable obsession...[He] must be sacrificed for the cause of the poor exploited people. Sirhan was given a trial, in which he was tried for murder (of Kennedy) and assault with a deadly weapon (for the others that were shot). Although he pleaded not guilty, Sirhan Sirhan was found guilty on all counts and sentenced to death on April 23, 1969. Sirhan was never executed, however, because in 1972 California abolished the death penalty and commuted all death sentences to life in prison. Sirhan Sirhan remains imprisoned in Valley State Prison in Coalinga, California. Conspiracy Theories Just as in the assassinations of John F. Kennedy and Martin Luther King Jr., many people believe there was also a conspiracy involved in the murder of Robert Kennedy. For Robert Kennedys assassination, there seem to be three main conspiracy theories that are based on inconsistencies found in the evidence against Sirhan Sirhan. Second Shooter- The first conspiracy involves the location of the fatal shot. Los Angeles Coroner Thomas Noguchi conducted the autopsy on Robert Kennedys body and discovered that not only had Kennedy died from the shot that entered just below and behind his right ear but that there were scorch marks around the entry wound.This meant that the shot must have come from behind Kennedy and that the muzzle of the gun must have been within an inch or so of Kennedys head when it was fired. By nearly all accounts, Sirhan had been in front of Kennedy and had never gotten closer than several feet. Could there have been a second shooter?The woman in a Polka-Dot Skirt- The second piece of evidence that easily lends itself to conspiracy theories is the multiple witnesses who saw a young woman wearing a polka-dot skirt running from the hotel with another man, exuberantly exclaiming, We shot Kennedy!Other witnesses say they saw a man who looked like Sirhan talking to a woman in a polka-dot skirt ear lier in the day. The police reports bypassed this evidence, believing that in the chaos that followed the shooting, it was more likely the couple was crying out, They shot Kennedy! Hypno-Programming- The third takes a bit more of a stretch of the imagination but is one advocated by Sirhans lawyers during pleas for parole. This theory claims that Sirhan was hypno-programmed (i.e. hypnotized and then told what to do by others). If so, this would explain why Sirhan asserts that he cant remember any of the events from that night.

Sunday, February 16, 2020

The effects of Strategic marketing on Business performance Dissertation

The effects of Strategic marketing on Business performance - Dissertation Example But this study will show that it is a much broader aspect with different factors acting to develop strategic marketing and which affects the overall performance of a business organization. Acknowledgements I am thankful to all my faculty members, colleagues and institution for giving me an opportunity to study the process of Strategic Management and analyze them in the context of real life scenario. I am also especially thankful to my supervisors for their timely advice, feedbacks and tips which aided me in improving upon my work and remain punctual in the agreed scheduled deliveries of dissertation chapters. Table of Contents Page No. Abstract 2 Acknowledgement 3 1. Introduction 6 1.1   Background 6 1.2   Aim and objective of research 11 1.2.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Aim of the study 11 1.2.2 Objective of the study 12 1.3 Scope of the study 14 1.4 Key Concepts 15 1.5 Structure of the thesis 20 2. Literature review 21 2.1   Strategic marketing 21 2.2   Marketing capabilit ies and assets 33 2.3 Business Performance Measurement 36 3. ... Discussion and Conclusion 54 6. References 58 7. List of Figures 7.1 Figure 1 20 7.2 Figure 2 21 7.3 Figure 3 27 7.4 Figure 4 28 7.5 Figure 5 31 7.6 Figure 6 32 7.7 Figure 7 33 7.8 Figure 8 35 7.9 Figure 9 38 7.10 Figure 10 56 1. INTRODUCTION 1.1. Background Marketing is one of the most significant factors of the business and in the book Practice of Management Drucker wrote, â€Å"There is only valid definition of business purpose to create a customer†¦[Therefore], any business enterprise has two -- and only these two – basic functions: marketing and innovation. They are the entrepreneurial functions. Marketing is the distinguishing, the unique function of the business.† (Silk, 2006, p.vii) So it is evident, for outperforming competition and taking accurate marketing decision, every company requires good marketing knowledge. An organization’s product positioning and services depend on the performance and implementation of intellect and good strategic plans. This can be explained simply by the statement about marketing management provided by Moore and Pareek (2009, p.7) â€Å"in business, marketing has two aims. The first is to attract new customers by highlighting the potential value of a good service. Getting customers is an active process, meaning the business must solicit the customer; rarely do customers come to business. The second aim is to retain customers by continually meeting and surpassing the customer’s satisfaction with the products.† (Moore & Pareek, 2009, pp.7-8) In the present era, market has become highly competitive. In this competitive market, a strategy is needed to offer product or service which will do better than the competition. In this context Kenechi

Sunday, February 2, 2020

Explain How Far Wilfred Owen Challenges the Notion that it is Sweet Essay

Explain How Far Wilfred Owen Challenges the Notion that it is Sweet and Noble to Die For Your Country Using The Poems Dulce et - Essay Example Even after a war ends the violent and troubling memories keep haunting a soldier’s mind. Sometimes when the soldier becomes physically disabled he is unable to carry out the normal activities of life and to such a man what remains are only the memories with which he has to live throughout. When the young children in their schools are told how noble it is to fight for one’s land and people, it might sound really righteous but the truths which unfold as one takes a closer look at the consequences of war especially on the lives of those noble doers, one is bound to be discouraged and all motivations in favor of warfare seem meaningless in front of sheer humanity. He draws out visual images in some of his poems, where the physical, and mental suffering of the troops are vividly described. In the war poems, ‘Dulce et Decorum Est’ and ‘Disabled’ he challenges the notion that dying for one’s country is sweet and noble. The poem ‘Dulce et Decorum Est’ describes just another day in the World War I when the soldiers are marching towards their place of rest but at that very moment gas bombs begin to drop around them. They hurry for their masks and weapons but some of the ravaged bodies fail to save themselves from the attack. The author writes in a personal tone and tells the readers what he witnesses as vividly as possible with frequent use of similes –â€Å"But someone still was yelling out and stumbling,/ And flound'ring like a man in fire or lime† (Owen, line9). He focuses the description now on a single person who dies in the attack and this vision continuously haunts him in his dreams later on. He gradually shifts from first person to third person and then to second person in his address. Towards the end the poet conveys to the people at home their experience of violence and distress and wishes that they could witness the same. At the very beginning he stressed upon the very appearance of the people marching towards their place of rest. He does not address the men as soldiers or warriors; rather he compares them to old beggars and hags. He even uses the metaphoric comparison between their walk and the term ‘cursed’ which he uses to describe the miserable conditions as they march through the muddle trenches. The experience seemed to have them under some kind of a curse. The poet at times uses the technique of creating a caesura or a pause in a line of the poem in order to signify the realism precisely. The language is brief and curt as he mentions ‘Men marched asleep’ (Owen,line4). This sentence makes the men look like ghost figures walking in the dark. They are so exhausted that they almost are falling asleep. The poet uses alliterations I the form of repeated words beginning with ‘l’ – â€Å"Many had lost their boots/But limped on, blood-shod. All went lame; all blind† (Owen, line4). The words indicate they were cover ed in blood and therefore the war has enveloped their physical and mental forms. The idea here is to put forth the dragging effect on the readers just as the fatigued soldiers dragged themselves towards the tent. He changes drastically the motion by using brief lines: â€Å"Five-nines/that dropped behind. Gas!/Gas! Quick boys!†(Owen, line7), which generates the effect of fast action amidst the slow movements. Suddenly there seems to be a rush for safety. The fear struck cries and bombs falling all around leads to the environment, which brings on merciless deaths that render a stomach

Saturday, January 25, 2020

Analysis of Tescos Online Marketing Strategy

Analysis of Tescos Online Marketing Strategy The Importance of online shopping in todays modern era is a fact that all organizations realize and amalgamate in their systems. The fast attractive, handy and approachable nature of online shopping is a revelation and must be said an incredible beginning to the innovations in the modern days. People can find what they need easily while surfing from the convenience of their homes, and they can search for varieties as well as look for desirable discounts related to different products. However, it is important to realize that there are certain cons related with the idea of internet shopping as some people still believe that internet shopping is more risky than traditional shopping due to the lack of opportunity to physically examine the product and the lack of personal contact. Goldsmith and Goldsmith (2002); Phau Poon (2000). The immensity of the potential of the Internet in business transactions is undeniable in the modern age (Cheung and Lee, 2006). However, like all other technology, the pros and cons of Internet as a business medium are also widely accepted by consumers as well as marketers, as while buyers can shop literally around the clock they may also have to deal with enormous amounts of unwanted information about products (Huang, Chung and Chen, 2003). Hence, the need to critically examine the viability of this medium is crucially important for founding basis of future business environment (Clewley, Chen and Liu, 2009). Indeed the most interesting feature of this new dimension of marketing and strategy-building is the behaviour of the consumers, which shows that online shopping the most popular purpose of Internet usage among common consumers (Forsythe and Shi, 2003). This has also increased scope of research on the subject of strategies used by firms in retaining customers through the Internet (Reibstein, 2002; Jiang and Rosenbloom, 2005), which are now much important (Ellis-Chadwick, Doherty and Anastasakis, 2007). Aim and Scope of the Research: The focus and scope of this research will revolve around Tesco which is one of the UKs retailing giants and enjoys a huge presence in the UK due to its wide scope network of retailing activities. This research aims at identifying and highlighting the marketing strategy of Tesco and the way it can cope with the industry norms and standards. The focus of the marketing strategy will be on the e marketing or digital marketing framework applicable in the industry and how Tesco can use the internet to market and sell its product along with widespread promotional campaigns and identification of the buying behaviours. It is important to realize that Tesco being a huge retail industry in the United Kingdom has a huge responsibility on its shoulder in order to cater to the needs of its customers who are the key stakeholders in Tescos marketing strategies. SMART Objectives: Specific Measurable Achievable Realistic Timed The Aim of this research shall be relevant to the SMART objectives OBJECTIVES OF THE RESEARCH: The Primary objective is to make the consumers of the Tesco products beware of the online marketing tool. Another objective is to measure the performance of the online profiling through internet surveys and consumers analysis of the products. Make efforts to increase the internet consumption through online marketing tools and advertising through a wide range of media players. Making a timely and budgeted forecasts of the efforts needed in internet marketing and the tools that are required for the effective internet marketing. Making realistic goals related to the efficiency of the marketing strategies and their effectiveness in bringing the internet to the consumers door step. Research Questions: Following are the proposed research questions for the study: How has IT helped Tesco in strategic customer retention over the years? What are the key determinants of success for Tescos online marketing strategy? What are the fundamental elements of the e-marketing strategy of Tesco? What are the future prospects of online marketing for Tesco? Primary Research and Data Analysis: The primary research will be done through interviews and questionnaires that will focus on how the consumers think about the online shopping and what motivates and influences them to shop online from Tesco.com. The data analysis will be done in order to gain influential insights into the marketing strategies of Tesco and online marketing strategies and what should be done to impact the international arena. Realizations of the buying behaviours is always crucial when doing the primary research as we will study in this literature that buying behaviours varies with respect to the demographics as well as it influences the external environment. This is also very significant due to the marketability of the tesco products as well as knowing that some people are not particularly confident while buying online while others prefer to buy online. CHAPTER 2: LITERATURE REVIEW Tesco being the leading food retailers in the United Kingdom and Ireland has its branches all over the UK. The company excels in the provision of quality food items and other retail households. The companys annual online sales exceeded an overwhelming $ 5 billion where as Tesco.com is known as the worlds largest online grocer. The customer base that is attracted by Tesco is a little less than 1 million and more than 250,000 orders that are being completed each week. The company has a very effective and integrated supply chain that consists of 1900 vans that operate and approx. 300 stores and 9000 pickers. The company dominated in the offline and online grocery market and has looked for other areas that need expansion, with a market share of UK retailing being 12.5%. The main competitor of tesco in the retail industry network is Asda, Morrisons, and Sainsbury. The Asda , that is owned by the US corporation Wall Mart since the year 1999 is the only super market that has been a major co mpetitor for Tesco. Wall Mart being the biggest food chain in the world has the annual sales that is eight times that of tesco, where as the clothing firm own by ASDA known as George provides a diverse range of clothing in the UK and there are plans for the company to takeover Matalan, i.e. the giant clothing and home furnishing store. The other major competitors to Tesco are Sainsbury that used to be the UK s biggest grocer until 1995, when Tesco emerged as the leading grocer. However, despite the drastic declines in the performances of Sainsbury it is known that ASDAs share being 16.6% compared to Sainsburys 16.22% i.e. not far behind. However, there are seemingly diverse growth opportunities for Tesco in the retail industry as Tesco believes that if there is any market share left there is also a potential for growth and expansion. In order to have a detailed and proper understanding of the online marketing policy as an analyst or a practitioner it is important to have a detailed study on the choices made by the organizations and also have an understanding of their behaviours. Shapiro, J.C hoque,K Keesler, I Richardson, R (2008). There are also some challenges faced by the company in online selling i.e. how to succeed without having huge expenses. The course of this literature will focus primarily on the online marketing strategies for Tesco, but it is foremost and important to discuss the technological drivers of change in the process. This is a fact that the UK internet penetration was almost 64% and the Irelands internet penetration was almost 51% , however, these results make very clear statements for new an d emerging online shopping markets. The company also relishes creating a valuable and sustainable supply chain, however, the company didnt have to change its supply chain due to its new strategy, but there was a need for more to be done in the area of online marketing. Tesco also defined and redefined the customer needs and also expanded the range of products being offered online and fulfilment of the needs. This new strategy also helped tesco immensely in the expansion of the product line without making any drastic changes. 2.1 Digital Marketing: Tesco can use digital marketing with good effect to add value to the marketing strategies and promotional benefits. Although the company has a huge global presence but the growing age of the internet as a medium can be used much more effectively by the company. They can e-market and launch their upcoming products and sell it with a bigger and better effect. They must also look at the competitors digital marketing strategies and analyse the pros and cons of e marketing as a tool. The global companies like ASDA, Sainsbury and Morrison are competitors of Tesco and they have a global presence as they use digital marketing with huge effect. 2.2 Creative Marketing: Marketing itself is a very creative and innovative field with various applications and implications. However, creative marketing is something different and innovative than any other type of marketing. Tesco being a global brand has a big brand name as well as a brand image. To maintain this company must influence its marketing team to be creative and innovative by bringing various dimensions into the marketing strategies. Creativity will bring more enhancements and attractiveness into the diverse range of products that the company deals in. They can also bring competition in creativity by selling best ideas and rewarding those ideas accordingly. Creativity always influences the customer and selling strategies always lay a desirable impact on the sales and productivity of any firm. This literature will discuss how digital marketing and creative marketing aspects can be used by Tesco to influence the buying behaviour of their customers and target a huge audience. Online marketing is the best way to attract customers and have efficient and effective marketing strategies that will be sustainable for the companys growth in future. Its important to realize that marketing is a very tactical and at the same time somewhat technical approach to bringing customers closer to the brand and creating a brand image as well as an influence in the eyes of the key stakeholders i.e. the consumers. Hence it is critical to understand the consumer behaviour and how the customers influences are affected by the change in the companys strategy. A customers loyalty is significant to achieve milestones and targets that are influenced by goals and agendas that are critical in the longer run and demonstrates a significant thinking of the behavioural aspects of the consumers. The Importance of Brand Identity: Brand identity is one of the crucial elements in the value that a brand creates in terms of its marketability, accessibility, and competitiveness. Brand identity is a firms most valued assets that it can capitalize on to have profits for long periods as an identity is the most basic investment that a company makes to establish its brand image. A brand identity has a lot to do with the online marketing and promotional aspects of the company like the calibre and stature of Tesco. Attracting customers towards a specific brand is not the only way a company can take advantage of its brand image; it has also to focus on a strong employers brand. In totality it is important to realize that companies always capitalize on their initial marketing strategies, promotional campaigns and investments they make in their brand. Branding is a marketing strategy for creating, nurturing and even fostering the development of relevant and appropriate brand value propositions Abimbola, T Kocak, A(2007). Fig 1: Brand Image Model Consumer Behaviour: The consumer behaviour is the relation with the consumers responsiveness and their attitudes. It has to do with the consumers reaction to the different products that are being launched in the retail industry (Tesco) and the products that are more famous amongst the consumers. There is a relation to the demographics of the environment i.e. the composition of the age, sex, age groups, location and cultural diversities. Companies these days have become more and more feedback oriented. Lerman, D (2006) with the help of customer satisfaction surveys and questionnaires. Consumers perceptions may differ from loyalty because of ignorance or lack of salience of origin. Consumer behaviour is basically the identification of consumers attitude towards a specific brand and as according to MacInnis, H(2007) attitudes are important because they guide our thoughts i.e. the cognitive function, influence our feelings, i.e. the emotional intelligence and also affect our behaviour i.e. the cognitive function. Whatever the consumers of a certain product or influencing class decides which ads to read, whom to talk to, where to shop and where to eat is all based on the attitudes and their personal likings. This fact is similar in the case scenario of the all important retail industry where the trust factor is important as people most often dont trust the least known or not well known brands in the industry. Online marketing can play a very significant role regards to the key aspects concerned with consumer behaviour and consumer dynamics and it is critical to realize how the consumers think of a specific brand and its branding significance related to the industr y. Market Segmentation: Market segmentation is the defining and sub dividing a large common that into segments that are clearly identified and has similar requirements, and demand characteristics. These segmentations are made according to the diversities in the culture and the geographical norms. The four factors that has the most effects on the market are the clear identification of the segments, a measure of its effective size, accessibility through promotional efforts and appropriateness to the policies and the resources of the firm. The four basic market segmentation strategies are based on behavioural, demographic, psychographic and the geographical differences. Behavioural Intentions Behavioural intentions have a huge amount of significance regards to the behaviours of customers in terms of a brands image and its significance. Attribution theory is concerned with all the aspects of assigning casual inferences and how these particular interpretations influence behaviours. Swanson, S.R Davis, J.C(2003). The behavioural approach has a generalized focus on the market share, brand allegiance, exclusive purchase, and elasticity and/ or price until switching. Both the behavioural and the attitudinal approaches are have been given heavy criticism while the attitudinal approach has focused laid on the attitudes , the loyal and the disloyal acts , the brand preference of the consumers and the probability of purchase. White, C Yu, Y.T(2005). In the paradigm of the online marketing tools it is desirable and most significant to realize that how the behaviours and marketability aspects of the Tesco online products are grasped, evaluated and monitored by the consumers. Customer Satisfaction: Customer satisfaction holds vitality regards to the branding strategies as customers are the end users of a product. Customer satisfaction can be achieved through absolute customer focus and customer retention that can only be achieved if the needs of the customers are catered keeping in mind the productivity and brand loyalty aspects. According to Caruana, A(2002) the expectancy/ disconfirmation in the process theory provides a vast amount of satisfaction studies that rely heavily on expectations, performance ,disconfirmation and satisfaction. Fig 2: Customer Satisfaction model The above model for customer satisfaction shows the customer as the mediator between the service quality and the service loyalty aspects that are involved in a customer and their relationship with a company. Customer acts as a backbone to the branding strategies of a company as the customer are the opinion makers regards to brand significance and its vulnerability in a market.