Informative speech on music and marketing or Presentation

Informative on music and marketing - Speech or Presentation Example This era is regarded as techno-oriented era more commonly as digital age therefore the old marketing strategies are not going to work here anymore when there is lesser time consuming, cheap and easily accessible marketing strategies are available through social media. Internet is now hailed as â€Å"â€Å"contemporary society’s great equalizer of social, economical, and political power†, with little cost and immense communication effects (Fox, 2009). Various marketing tactics such as viral marketing are spreading consumer awareness of the product even by masking their names generating their attention and intriguing consumers before even revealing the company’s name. Reverse psychology marketing strategies also create interests and awareness among the consumers by tarnishing the brands (Fox, 2009). Buyers no longer wait for the new marketing information and they are not even paying much attention today. They are more interested in seeking out the desired informat ion in their own ways. The flyers, brochures, TV ads, in transit media etc have become too trivial. On the other hand, asking face book about which novel marketing tactic to use is effective, in which it is mired and there is an ongoing debate for that. Zuberance, a firm, allows its customers to advocate about the company on their favorite social media channels. They are requested to write a review or recommendation about the product that is accessible to the company official website endorsed with customer’s name and spread around his peer network and he actually finds himself as a promoter of the product. Our timings of consuming meals is varying greatly due to work load, late night studies, slumber parties, networking hangouts etc. Many of the U.S restaurants are being triggered due to this changed habit of the people around. Consequently, Big M launched a new marketing tactic of luring and targeting these â€Å"up-high nights† and nocturnal diners with value deals. They extended their closing hours till 2 a.m. Furthermore, they also started offering mid night deals on Night Hunger menu with Buffalo wings from Thursday till Saturday. Almost all the restaurants are targeting the Nighters with their light night menus where serving the â€Å"Nighters† has now become a niche. Another significant marketing tactic was used by Target (Big Data) which identified the pregnant ladies before anyone. Target conducted an exclusive and extensive research on the shopping habits of the pregnant females for example when they purchase vitamins, see the couples and kids, and many more. They utilized this research and started sending the valuable coupons to those they had identified as â€Å"pregnant†. A father of a girl who had been receiving such coupons complained about these annoying coupons but later on discovered that he was unaware that her daughter was pregnant but they knew it. So it is a cliche now which says, â€Å"All stores will be doin g this, and all governments will be doing this. Your doctor will do this. Your employer will do this. This is the new norm† (NPR STAFF) Another very amusing tactic is how Google tracks the flu. Google never wastes or ignores any of its searches stores every bit of the searches. Google used to scribble over the searches screening them with intent to look for those searches from the database that were either a likely predictor or related to the outbreak of flu collecting from certain various regions of America. The seasonal flu outbreaks is reported by CDC, â€Å"